Luxury Leader LVMH Moet Hennessy Louis Vuitton Unveils Prototypes of Winning "Bike in Style" Gear at Today's Pre-Launch of New York City's Summer Streets 2009.

DOT Commissioner Janette Sadik-Khan, And Winning FIT student designer Jessica Velasquez Wore "Bike in Style" Prototypes at Event

Sponsorship of Summer Streets Reflects Commitment of LVMH to Mayor Bloomberg's and the DOT's Efforts to Promote a Greener, Greater NYC

NEW YORK -- As part of its support of Mayor Bloomberg's and the Department of Transportation's (DOT) efforts to promote a greener, greater New York City, LVMH Mo[R]t Hennessy Louis Vuitton, the world's leading luxury goods company, unveiled the prototypes of the winning bicycling apparel and accessory designs from the "Bike in Style" Challenge at a press conference held this morning by the DOT at Astor Place in Manhattan to officially pre-launch NYC's Summer Streets 2009, of which LVMH is a main sponsor.

Fashion Institute of Technology (FIT) student Jessica Velasquez created the designs for the Bike in Style jacket, poncho and bag.

LVMH Inc. in North America, working with the Mayor's Fund to Advance New York City, the DOT and FIT, created the Bike in Style Challenge in which student designers from FIT created stylish, practical and affordable bike gear. The DKNY division of LVMH-owned Donna Karan International (DKI) mentored the FIT students and developed the prototypes of the winning designs.

Debuted last year, Summer Streets closes a 6.9-mile route from the Brooklyn Bridge to Central Park to cars for people to run, bike, walk and take part in activities on three Saturday mornings in August, starting on this Saturday the 8th followed by the 15th and 22nd.

LVMH Inc. Chairman Renaud Dutreil said, "Summer Streets is a reflection of the innovation and creativity of the Bloomberg Administration and DOT. They are really making NYC a greener, greater place to live. LVMH is delighted to be a main sponsor of this City event and to have shared the exceptional winning designs of our Bike In Style Challenge to help promote bicycle commuting."

He added, "As a citizen company, LVMH is proud to support the efforts of the City and its agencies; this project illustrates the power of public-private collaboration. We remain dedicated to supporting initiatives that enrich people's lives, improve their health and reinforce New York's position as a fashion capital."

For more information about LVMH's environmental initiatives and its work to support the arts and social solidarity, please visit www.lvmh.com.

About LVMH: LVMH Mo[R]t Hennessy Louis Vuitton is the world's leading luxury goods group. The Group is represented in Wines and Spirits by a portfolio of brands that includes Mo[R]t & Chandon, Dom Perignon, Veuve Clicquot Ponsardin, Krug, Ruinart, Chateau d'Yquem, Hennessy, Glenmorangie, Ardbeg, Belvedere Vodka, Chopin, 10 Cane, Chandon, Cloudy Bay, Terrazas de los Andes, Cheval des Andes, Green Point, Cape Mentelle, Newton. Its Fashion and Leather Goods division includes Louis Vuitton, the world's leading luxury brand, as well as Celine, Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan, Marc Jacobs, Berluti, StefanoBi as well as eLUXURY, the authoritative online source for luxury goods on the Internet. LVMH is present in the Perfumes and Cosmetics sector with Parfums Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes Loewe as well as other promising cosmetic companies (BeneFit Cosmetics, Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in selective retailing through DFS, Sephora in Europe and the United States, Le Bon Marche and la Samaritaine. LVMH's Watches and Jewelry division comprises TAG Heuer, Chaumet, Christian Dior Watches, Zenith, Fred, Hublot and De Beers Diamond Jewellers Limited, a joint venture created with the world's leading diamond group.

With questions and to request photos from today's press conference, please contact:

Molly Morse and Victoria Weld of Kekst and Company

212-521-4800

molly-morse@kekst.com or victoria-weld@kekst.com