Kevin Garnett wore his affection for China's booming sportswear market on his back as the NBA star arrived in Beijing in August.
"Love China" declared the Boston Celtics power forward's T shirt. On the front: The angular red slash logo of Anta, the athletic shoe producer that brought Garnett to China for a weeklong promotional tour.
"Garnett in China is the definition of a basketball superstar. His image and influence among Chinese young people are very big," said Zheng Jie, Anta's senior vice president.
To reach worldly young Chinese consumers, the country's new but ambitious brands are scouring the globe for athletes, film …
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